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商品編號： 9-512-042 出版日期： 2011/12/16 作者姓名： Bell, David E.;Johnson, Ryan 商品類別： General management 商品規格： 23p 再版日期： 2016/05/02 地域： Norway 產業： Agribusiness;Aquaculture;Fishing;Food 個案年度： 2011 -
商品敘述：
Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world''s growing need for protein. The CEO is considering three alternatives for taking advantage of his firm''s dominant position. Expand production in Chile, produce value-added salmon products, or backward-integrate into the salmon feed business.
涵蓋領域：
Competitive advantage;Growth strategy
相關資料：
Case Teaching Plan, (9-513-049), 7p, by David E. Bell, Ryan Johnson
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